'LA BAMBA' BY GRACES LOVES LACE
The ‘La Bamba’ campaign by GRACE LOVES LACE, inspired by the famous song and dance, features 13 new gowns alongside an exclusive range of apparel, jewellery and accessories - designed for celebration and movement.
Founder and Creative Director Megan Ziems said the new collection is marked by metallic laces and burnout silks designed in-house, alongside the brand’s first silk gown capsule - all in comfortable fits and playful silhouettes constructed with dancing in mind. “As the original disruptors, we feel it’s our duty to turn it up a notch – giving women the excitement and authenticity they deserve. La Bamba is truly ‘luxury you can dance in’ - high impact gowns that don’t sacrifice wearability,” she said.
“Our vision has been to create gowns that are dramatic and effortless – fabrics and shapes that have visual impact whilst still being lightweight and easy to wear, rather than traditional, restrictive dresses that don’t allow women to move freely.”
The duo’s aim was to give modern women a highly diverse offering - from the directional metallic lace designed in-house, to the buttery soft silk capsule of bias-cut Crepe de Chine gowns which Ziems has been working on for years. It also inspired the development of an exclusive collection of ornate backpieces, alongside GLL’s first major range of hair accessories, purposefully-designed in new signature fabrics to complement the silk capsule. “The idea behind the La Bamba accessories collection was to create multiple looks for each gown,” said Ziems.
“The backpieces are an avant-garde take on bridal jewellery - combining lustrous pearls and gold and silver hardware. They fall beautifully from our signature low-back styles.
The gowns – which range from $1,900 to under $4,000 - are now available to order on the Grace Loves Lace website and at the brand’s five international showrooms, including its newest designer suite in Dallas, Texas.
THE Bea GOWN
THE BONITA GOWN
THE FARROW GOWN
“We’ve also stepped up the veil game – introducing exciting elements such as pearl studs, shimmering tulle, muted colours and silk burnout. Traditionally, brides have had minimal choice when it comes to veils – deciding between a simple tulle or silk option.”