INTERVIEW | KYHA OF ONE DAY BRIDAL
Name: Kyha Simpson
Location: Melbourne, Australia
Current Title / Company: Founder and Creative Director of One Day Bridal
WHAT WAS YOUR FIRST JOB OUT OF UNIVERSITY & HOW DID YOU LAND THAT POSITION?
Strangely enough I have never finished university, I had a few goes at Graphic Design, Law and Multimedia Design, but it wasn’t for me. I did some travel and then decided to go into the Police force at the age of 21. I come from a family of Policemen and it was an obvious career path for me at that stage of my life.
WHAT INSPIRED YOU TO CREATE YOUR BUSINESS?
Getting married! I married my hubby six years ago now and as I went through the journey of finding my own wedding dress I really struggled to find something that was modern and unique. I finally ended up have a custom designed gown, however I found the process difficult and disappointing as my dress on the day was nothing like the original design that was promised. This experience left me thinking that no other bride should have to go through what I did. The gap in the bridal industry for modern and more fashion forward gowns was screaming at me. So I took a leap of faith and created what is now One Day Bridal.
TAKE US THROUGH A DAY IN THE LIFE OF YOUR BUSINESS
No two days are the same and everyday is busy. We are still quite a small team of about ten so there is always a lot for everyone to do. We are consistently meeting beautiful new brides, in fittings with our current brides and I am in the process of producing some new and exciting ventures and processes within the business. It’s busy but I wouldn’t have it any other way.
HAS ANYTHING SURPRISED YOU ABOUT THE JOURNEY TO CREATE YOUR BUSINESS?
I think everything has surprised me in one way or anther. When you start a small business everything happens so quickly and not usually to plan either. But what I have learnt, is to take the good with the bad and enjoy the rollercoaster. I celebrate the wins, no matter how small and learn and grow from the misses or mistakes.
OBVIOUSLY, YOUR BUSINESS HAS GROWN! SO, LET'S TALK MONEY. TELL US ABOUT THE INTIMIDATING PROCESS OF FINDING FUNDING FOR YOUR BUSINESS.
ANY ADVICE FOR WOMEN WHO NEED TO FIND FUNDING FOR THEIR OWN STARTUP?
One Day Bridal has been all self funded. I started out by buying two rolls of fabric one Saturday without telling my husband and created my first ever wedding dress. He was not happy. That’s not to say that it hasn’t been hard because it has been and money is always a driving factor and stress in a small business. As we grow bigger I am increasingly finding it harder to manage the cash flow, but I like to try different things and take small steps before making large investments.
There are some months where you don’t get paid, you have to work overtime and sometimes you think to yourself what am I doing?!
But it’s important to stick to your guns and believe in what you are doing. To this day I still love what I do, and I am very passionate about the vision I have for my business. On the hard days I always re cap on what I have achieved so far and what I am striving towards to pull myself out of that mindset.
YOUR BUSINESS HAS DEVELOPED QUITE A FOLLOWING. CAN YOU TELL US A LITTLE BIT ABOUT MARKETING YOUR BUSINESS? HOW DID YOU SPREAD THE WORD?
I think we have quite an untraditional marketing strategy. It’s a funny thing advertising and marketing but it’s all about finding what’s best for your business and making it work for you. If you don’t think it’s working, change it, try a different blog, try a different magazine. Shop around.
We have been through the advertising ads on big bridal blogs, magazines, bridal fairs but after individually evaluating each method we soon realised that our own social media platforms actually bought us in the clients. Our Online Manager Steph coordinates the blog and social media pages, developing content and we work closely in ensuring our branding and social profile aligns with our beliefs. We are really particular about the brands we align ourselves with and I think this has been key to defining who we are and what we are about. It goes back to having a strong vision for our brand and making sure we surround ourselves with other brands that share a similar vision.
WHAT DO YOU THINK IS THE KEY TO THE SUCCESS OF YOUR BUSINESS?
My team. My team work so hard to ensure that the sometimes crazy ideas get done. They embrace the the chaos and work with me to ensure that we deliver great results and new and exciting concepts. Also which sits along side my team is having a great network of people in the industry or similar industries, it helps being able to bounce a new idea or a problematic situation with someone sometimes that isn’t directly involved in the business. And lastly my husband and family, Jack (Hubby) was the one from day one that supported me in leaving my job, not earning any money and built me up with the confidence to make it happen.
Best advice you ever received? Don’t sweet the small stuff, stay focused on the bigger picture. Sometimes you’re the pigeon, and sometimes you’re the statue… roll with it.
I wish I knew how to... Mediate or do yoga, I often see all these people zenned out and think I wish that could be me. Or be able to surf and skate, that would be good too.
What is your coffee order? I am never consistent, this week I have had a skinny cap, a latte, a short black and an almond latte. I need to make up my mind.
TV show do you wish was still on the air? Did love a bit of Gossip Girl.
Next travel destination? New York in two weeks to show our new Chosen Collection, Electric Dreamers .
What advice would you give your 23 year old self? Anything is possible.