GIRL BOSS // KRYSTIE BECKER of DAYDREAM PRINTS
Name: Krystie Becker
Location: Portland, Oregon, USA
Current Title / Company: Founder, Daydream Prints
What was your first job out of university and how did you land that position?
First job out of University was actually working as a graphic designer for a (then) popular action sports company. I managed to land the gig through connections with my University program. I worked there only a year or so though before moving abroad.
What inspired you to create your business?
I came from a family of entrepreneurs, and I always knew I would work for myself- it was just a matter of timing. My business is constantly evolving, and I'm still figuring out what my 'thing' is, but in the beginning it was inspired by a gap in the marketplace for modern wedding invitations. From there is has morphed into many other product categories.
Take us through a day in the life of your business?
I try really hard to be scheduled and stick to it; working from home has its perks but can also be very accommodating to distraction! A normal day consists of fulfilling orders, checking in with my wholesale accounts, trips to the post office, working on current projects & art for new products, yoga, listening to podcasts, and tea. Lots of tea!
Has anything surprised you about the journey to creating your business?
Yes, actually I was surprised at how interested I became in the business side of things. As a creative, I always thought that I would regret the day that business operations outweighed the time I spent creatively. But I've actually settled into that role nicely and am surprisingly becoming a bit of a business nerd!
Obviously, your business has grown! So, let's talk money. Tell us about the intimidating process of finding funding for your business. Any advice for women who need to find funding for their own startups?
I personally was in the mindset to start small and grow slow & steady, so I can't speak from experience in finding funding. I started with a teeny tiny budget and grew slowly. I do love the crowdfunding platforms that make funding much more accessible though.
Your business has developed quite a following. Can you tell us a little bit about marketing your business?
I think the idea of 'marketing' has changed drastically over the past few years, and I don't focus on marketing in a traditional sense. I've really put effort into building strong connections through social media, specifically over instagram, and that seems to have paid off for me. Trying to play all the fields of social media is impossible, so I would always say pick one channel that you enjoy, and put all of your energy and focus on into it.
What do you think is the key to the success of your business?
I think business in general is only successful when you are solving a problem. I struggled for a long time creating what I thought was great, without talking to my audience and finding out what their needs were. Eliminating myself and my ego from the equation allowed me to focus on who I am really serving.
Best advice you ever received? This isn't so much advice as it is a mindset, inspired by my husband. I am working hard on living my true self, and not getting caught up in what others may think.
I wish I knew how to…. Crochet! And then find time to crochet! :)
What is your coffee order? I'm a tea gal!!!
TV show do you wish was still on the air? Rocko's Modern Life.
Next travel destination? New Zealand to visit the fam
What advice would you give your 23 year old self? Relax. With experience and time comes wisdom.