BEHIND THE BRAND // Anna Campbell
1. HOW DID YOU CREATE YOUR FIRST BRIDAL COLLECTION?
I have always been drawn to beautiful, sparkly things! Originally I started by designing a range of embellished accessories and headpieces, and from there, I was inspired to create a line of silk cocktail and party dresses with hand-beaded details. But when brides started wearing the ivory dresses as wedding gowns, I decided to release a collection dedicated to bridal, and from there the true Anna Campbell story began!
2. HOW DID YOU FEEL WHEN YOU SAW YOUR FIRST BRIDAL COLLECTION?
So incredibly proud of how far we have come! While I will always love the pieces in my first collection, over the last 10 years Anna Campbell has come so far in terms of the number of options we can offer our brides, the beautiful hand-beading that we can achieve, and the silk fabrics that we source from all over the world! All of this would not be possible without the incredible team that I have built around me over the last several years!
3. WHAT KEEPS YOU INSPIRED?
Anna Campbell brides will always be my biggest source of inspiration. While I will also be influenced by travel, beautiful fabrics and beauty in nature, it is our brides that really push me to be creative in ways that I may not have originally considered. This is why I love so much to work directly with our brides, and why this year I am excited to begin offering a Designer Service, which allows local Melbourne brides (and those who travel from interstate) to work with me one-on-one in our Melbourne studio to create their perfect Anna Campbell dress! It is in the creation of these dresses that inspiration starts flooding in for pieces in our collections.
4. WHAT HAS BEEN THE BIGGEST MILESTONES IN YOUR CAREER?
The first time I took our collections to New York was a big milestone for me, as it allowed us to introduce our dresses to brides all around the world! This has been an incredible journey, and we continue to develop amazing relationships with incredible bridal boutiques and stockists, not just around Australia, but in countries like the USA, Ireland, the UK, Singapore and countries all over Europe.
5. WHAT DOES YOUR DAY CONSIST OF?
As a new mum, my days are really pretty crazy at the moment! Right now, we are putting the finishing touches on our next collection (very exciting!!) and so my day can include anything from attending mother’s group with my son, Hendrix, to going to the studio to work through the final placement of a particular lace or hand-embellished detail on a new dress, approving the details for our next collection photoshoot, meeting with my incredibly talented team of design assistants, or sometimes doing my own photoshoots in the studio with local Melbourne models. Every day is different, but that’s what I love about this job!
6. WHAT IS YOUR FAVOURITE WEDDING DRESS TREND?
I try to make sure that Anna Campbell collections don’t get too caught up in trends, as my focus is always on designing a dress or collection that is going to be timeless and beautiful – a beautiful heirloom piece that our brides will look back on in years to come and still love! However, of course we are inspired by what our brides themselves are loving, which at the moment is the simplicity of a beautiful silk crepe fabric, adorned with unique Anna Campbell embellishments and details. At the moment we use this beautiful fabric with our embellished Blake Dress, but (as a little clue into what’s to come!) I’m excited to say we have some additional embellished silk crepe options come to our brides very soon!
7. WHAT IS YOUR TOP TIP TO CREATE YOUR WEDDING DAY LOOK?
Stay true to your own personal style. If you never wear much makeup – don’t get talked into it by your makeup artist on your wedding day! Or if you have never worn a strapless anything in your life, don’t feel like you need to choose a traditional strapless gown! I think Australian brides in particular are trailblazers in terms of moving away from “traditional bridal”, choosing something more unique to their style, and they are really modernizing the whole industry in the process, which I think is something to be celebrated.
8. WHAT HAS BEEN YOUR BIGGEST CHALLENGE IN YOUR CAREER?
While it has been an absolute blessing, becoming a mum for the first time has been an experience like no other! Learning to juggle being the best mum I can be with designing a new Anna Campbell collection at the same time has been challenging in terms of the different demands on my time, but I think it has also been a very positive thing, as I have been forced to make decisive design decisions! I am just so very lucky that I have the flexibility I do with my own career, which is unfortunately not something all women are afforded.
9. WHAT IS COMING UP FOR YOU IN 2018?
I am incredibly excited about our next collection, to be released in July 2018. The unique embellishments and laces we have custom designed for the dresses in this range are absolutely exquisite, and I can’t wait to share them with our brides in a few months’ time! Having missed the last New York Bridal Market last year after Hendrix’s birth, I’m also itching to get back to that amazing city in October this year!
Plants from: Ivy Muse