CAMPAIGN // Prea Jame Bridal Campaign
Prea James is an Australian bridal designer, designing gowns for the relaxed modern bride who wants something fashionable and unique for her wedding day.
Prea James was founded in 2012, when Prea started creating Couture wedding gowns for brides in Sydney under the label Prea James Couture. The Prea James aesthetic can be described as modern femininity, fashionable, youthful, with each gown having a unique romantic feel. Loving the way luxury fabrics feel on the skin, all of the Vow by Prea James gowns have 100% silk lining, making every bride feel as elegant as she looks. Prea has a keen eye for unfaltering fit and hand finishes that add that special touch to each gown.
The label has now expanded by adding a made to order collection to the name, labelled Vow by Prea James. The first collection from Vow by Prea James SS 16/17 called 'Fade Into You'.
We are also thrilled to announce that this collection will be exclusively stocked at
The Bridal Atelier in Sydney & Melbourne from January 2017!
Tell us about the style of your shoot?
The Vow by Prea James is for our effortlessly stylish brides, who are romantic, relaxed and a little edgy, so I wanted to encapsulate this in the shoot.
The way that Willow & Co the photographers images capture light, really gives a sort of dark romantic mood, which I absolutely love and felt was perfect for this collection.
What was the inspiration behind the shoot?
We knew the mood we were going to try to capture, effortlessly cool, feminine, stylish… and I had just moved from Sydney down the coast near Wollongong and had been discovering all of the beautiful places around here. I mentioned to Willow & Co that I wanted to shoot the collection down here and straight away Grace came back with a location which when I looked it up I knew it would be perfect and it was!
Sophie from Love Find Co styled the shoot perfectly, she really understood what I wanted and added in beautiful fine jewellery from Samantha Wills. The hair and makeup artists Louise did an amazing job on creating a very natural and fresh look on our beautiful model Emma.
It all came together really naturally.